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Emotions and group dynamics around misinformation on social media

Nuanced views and clean facts don’t generate clicks. Social networks are designed to speak to our emotions; the more extreme the emotions, the better the content. But that does not mean that good arguments, education, and science communication are futile.

H. Metzler, Emotions and group dynamics around misinformation on social media, in: V. Galaz, H. Metzler, S. Daume, A. Olsson, B. Lindström, A. Marklund (eds.), AI could create a perfect storm of climate misinformation (Report) (2023) Stockholm Resilience Centre.

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