Nadia Abou Nabout

Nadia Abou Nabout (*1983) is a full professor and heads the Institute for Interactive Marketing & Social Media (IMSM) at WU Vienna. Her research is located at the interface of marketing and information systems and focuses on radically new technologies in marketing. Her dissertation deals with Google and its revenue model: search engine advertising.

Nadia’s current research focuses on real-time bidding and programmatic buying, which enables automated trading of advertising impressions via advertising exchanges (similar to financial stock markets). In her work, Nadia aims to help companies make better marketing decisions and builds upon extensive industry collaborations.

Her research has been published in leading journals of the field (Marketing Science, International Journal of Research in Marketing, Journal of Retailing). Together with Bernd Skiera she was one of three finalists in the “Gary L. Lilien 2011–12 ISMS-MSI Practice Prize Competition”.

Nadia holds a degree in business administration and economics from the University of Wuppertal (2009) and a PhD in marketing from Goethe University Frankfurt (2012). She was a visiting researcher at the University of Maryland (2011) and Özyeğin University in Istanbul (2013), where she taught in Özyeğin’s MBA program. After a two year postdoc in Frankfurt, she accepted an offer from Technische Universität München to take on the tenure track professorship in technology marketing. She joined WU Wien and the department of marketing in fall 2014.

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